Sustainable Business

Monday, May 12, 2008

Internet Marketing In South Africa

Part 1

This article is written from my own experiences, on Ultimate Guide many problems facing South African based internet marketers. As a South African, myself, Secrets Book have been trying to establish myself in internet marketing, for the last three years, but have come across a number Plr Articles 3 obstacles, which have proved seriously detrimental to my efforts. If Website Not are South African, you can probably relate to this. If you have been battling what seem insurmountable odds, or if you are new to this concept, the message is the same. Stop wasting your time and your money on what is bound to be nothing less than - wasting your time and your money and I will explain why I said that. If you are an internet marketer, who is not South African, you should also read this article, because you are, unwittingly, leaving a lot of money on the table.

As we all know, South Africa is a part of Africa and is unfairly considered as a third world country, with the incorrect perception that this second largest continent, is nothing more than a waste of time, in the field of internet marketing. Well, I beg to differ. I will attempt to outline some of the misconceptions, obstacles, causes and remedies that I have encountered.

Yes, it is true that Africa has not progressed as much as the so called first world countries, but it is taking giant strides towards that. The advent of the internet, is only just beginning to catch on and the vast majority of the population, still have no access at all, but it is coming and it is coming fast. The internet is now available in all countries around the world and Africa is no different. We all know about the Nigerian internet scams. It is just that the vast majority of the population are poverty stricken and cannot afford the service, many are illiterate and the majority of the continent consists of large open spaces and small villages, making the physical provision of any basic services such as electricity, clean water, telephones and other communication devices extremely difficult. It is also an ongoing problem, where these desperate people steal cables and anything that can be traded for a meal. So, at this stage the internet is only available in the bigger metropolitan areas. It makes sense, doesn't it? Imagine how easy it is to supply services to a very densely populated area like England and where everyone is literate, in a fixed abode and living above the poverty line.

South Africa is the most technically advanced country in Africa and not far behind the standards of the other technology rich countries, but we are seriously lacking in internet technology. The internet is still very new to South Africa and has only just begun to catch on. It is experiencing a phenomenal growth rate and more and more businesses and individuals are "hooking up". All of the major cities are able to offer various means of connection such as ADSL, bluetooth, wireless and people are getting connected on their pcs, laptops and cellphones. The rural areas are battling to get connected and the only option available to them at this stage is the old antiquated dial up system using a telephone line, or via satellite. Promises have been made by government, that in a few years, everyone will be able to get a telephone and therefore, will have internet access available to them. This represents an enormous potential for wary marketers.

This is the overview of the situation with internet access in Africa and more particularly, South Africa. In the next article, we will look at some of the problems faced by South African users and the effects they have on internet marketing.

Part 2

Recent political changes, have reversed the fortunes of the South African population, in that the previously disadvantaged black community, now have money and the fine things in life, including access to the internet. Whereas before they wouldn't have been considered a viable market, they are now able to access the internet and dabble in small business. They want more. The whites, on the other hand, now find themselves out of work, unsure of the future and desperately seeking an alternative means of income. Both groups make good Automated 5 markets, and both are particularly keen on using the internet to improve their lot in life. Remember, the internet is the biggest employer in the world and does not recognise age, colour, education, physical disabilities, wealth etc. People hear of the successes achieved on the internet and are fooled into looking for a quick fix. The internet and marketing via this medium, gives everyone an equal opportunity, well, almost everyone. Not South Africans, unfortunately.

Something like 70% of the S.A internet community, access the internet on the computers at their places of employment and as much as two hours each workday, is lost to private usage of the internet. Obviously these people are not all looking for ways to make money, but a large percentage are. These people who are newly exposed to all the hype on the internet are easily sucked in to believing the sales pitch. Make Money In 4 lot of money is being spent on all sorts of junk and causing many heartbroken families. I was like that too. I firmly believed I could make a lot of money on the internet and set about joining all sorts of schemes. They do not work, but these desperate and nave people don't know that. Imagine if it was possible to guide them, to channel all that energy and curiosity and of course all that money into your bank account? If those people all trusted you and listened to your advice, if you were able to develop well thought out plans and business opportunities? If those people all joined your membership site?

One of the biggest drawbacks in S.A is that the internet and allied services are still very expensive and difficulty in finding a good service provider. Other first world countries have direct, fast, unlimited service at very reasonable prices and if they do experience problems with the service provider, there are plenty of others to try. According to a recent survey, something like 70% of all internet users, regularly access the 'net from their places of employment. The employer provides pcs and internet for business purposes and these curious people cheat their employers, by using his service for private usage. People send emails to friends, go shopping, download files, look at pornography, play games, gamble and read classifieds and other adverts for a better job, or an easy method of earning more money. From this survey it was estimated that as much as 85% of this target group were looking for self employment opportunities. Now, that's a lot of people! If the price of internet access was cheaper, all these people would use it at home. In fact, most do have internet access at home, but due to small caps on their usage and exorbitant prices, they rather use the employer's service. My point is that millions are searching for opportunities on the internet and the fact that crime is rampant only makes them more determined, to start a business from home. This is a huge potential for marketers. So what is the problem? Why are more South Africans actively getting involved? In the next article, we will start looking at these problem areas.

Part 3

As the internet is still relatively new to South Africa, we don't have many experts, or experience in the field. Those calling themselves experts, have only a limited knowledge and are far too expensive, when compared to overseas competitors. Simple things like service provision, web hosting, design and site building, software, tools, optimisation and advertising, are grossly overpriced. In most cases, they are bought overseas and resold here. I was given a quote, last month, of R120 ($17) per month, for basic, small webhosting service, excluding the domain registration and excluding the internet service provision. That was only the hosting! I was quoted R6000 ($857) for a designer, to look at one of my websites and to make a couple of small changes. It is crazy. We pay between R8 and R12 for an mp3 song, which costs from 10c to 90c in the U.S.A.

The state owned telecommunications company, Telkom, have the monopoly and squash all opposition. This has led to very highly priced access and an indifferent service. Nearly all packages offered by them, or sub contactor service providers, are restricted and capped. The actual service, the technical help and the customer relations are dreadful. The dial up service is very unreliable, the speeds are far lower than advertised, due to the poor state of the physical 'phone lines and the modems cost the earth. Take the U.S.A for example, where there are something like 800 million people with regular access and hundreds of competitors all Phonenumberscan better prices. The internet is a way of life and the huge speeds and download capabilities are taken for granted. In South Africa only something like 27 million have any form of access, largely due to the high costs. I got a quote from Telkom last week for satellite service. The basic installation cost is R3100 ($443), paid upfront. The monthly rental for the satellite service, capped at 3 Gigs, is R1263 ($180) and I still need a service provider who comes in at a basic charge of R284 ($40) plus consumption and of course I still need to keep my basic phone service for R110 ($16) plus call usage. Once the cap is reached, the service is suspended and additional packages can be purchased for R120 ($17) per 250 Megs. So in all it will cost me, monthly, around R2317 ($331) for a basic internet service of 4Gigs and a phone at home. Obviously there are cheaper options available in the cities, but living out of town, there is no choice. By the way, a friend living in the U.S.A got a similar quote for only $40 (R280) per month and his service boasted more facilities and no capping whatsoever.

For some reason, probably the old apartheid days, South Africa was boycotted by the wealthy first world countries and nobody has told them yet, that times have changed. South Africans suffer many discriminatory obstacles in the use of the internet and over the last few years, I have repeatedly been stumped by these. I have two messages of advice here. To the frustrated, aspirant South African marketers and those who will follow shortly, stop and listen. Do not waste more time and money trying all sorts of offers, you will not succeed. Rather use the time to brush up on your skills. Select a market niche and learn to use control panel, FTP, html, php, hyperlinks and all the other things, that will help you to run your business. Wait for the solution. I have enlisted the help of two of the world's top marketers to find a way around the problems, for you. To the marketers who are knowingly, or unknowingly discriminating against certain countries, you are leaving money on the table and missing out on a huge potential market. But, that's okay, I'll take it. These are some of the more general problems experienced by South Africans. In the next article, we will look at some of the specific problems affecting our marketing abilities.

Part 4

By now, you are probably wondering what other problems I'm talking about and how they are affecting our chances of success. If you have been involved for a while, you have probably encountered a few of these yourself and if you are a newbie, you are likely to still come across these problems soon.

There are obvious generalities that exclude South Africans from participating. We joined about 163 survey companies, when we first started out on the internet. We soon found out that most were American companies and only for Americans. That makes sense, when the product, or service being rated is only available there, but why do they mislead us and take our money. You must have seen the misleading ads about how quick and easy it is to earn money by doing simple surveys. A lot of them claim to be international, for anybody who understands English. The same thing happens. You are invited to do the survey, but as soon as you type in your address, you are told it is not available in your area. We wasted a lot of money on these. The foolproof unconditional money back guarantees are a lot of hogwash. Just ignore them.

The same thing happened with the typing services. My wife joined a few of them, with the promise, that as long as she Electronic a basic working knowledge of English, no experience was necessary. Money as easy and fast to earn, on simple assignments. Well, she wasn't given any assignments and on enquiring as to the reason, she was told that we spell differently. That was not ever mentioned at the time of joining and was also money wasted. For Pete's sake, we speak and spell correctly. It is the Americans who changed the language.

We also joined a lot of companies who promised to pay us for surfing and reading emails. We worked our butts off and eventually, after almost a year, had earned a whopping $247000! We tried to cash in, but were then told that no cheques could be issued. Monies were only paid into American bank accounts. They said they were an international company and anyone in the world could join. But, not get paid.

We often see special promos on free hosting, free domain registration and other all too important services. All looks great from the outside, but as soon as we apply we find out that we are unfortunately not eligible. I don't know how many times I have won prizes. Cash, free products, a trip, ocean cruises, but on trying to claim them, I'm told they don't apply to South Africans.

Very often, freebies are included to sweeten a deal. I joined a music site for mp3 downloads. The price was inclusive of a whole bunch of bonuses. I was to get meal tickets, petrol (gas) coupons, membership of some or other club, discounts on shopping, blah, blah, blah. Needles to say, I joined and paid full price, but never got any of the goodies that all my American counterparts received. I am very into music and 2 years ago I purchased Music Match Jukebox, with free updates for life, access to the online music shop and full usage of something I think was called Radio Gold. It was full access to 150 live radio stations. After I received my purchase, all I had was the jukebox and the promise of updates. On enquiry, I was told "Sorry, but this offer doesn't apply to you", but I paid the full price. Why don't they tell us before we pay? Why don't we get a discount? This seems to be common practice and apart from the obvious discrimination and disappointment is false advertising.

Anyway, these are some problems I have experienced, but not really connected in any way to our functionality at internet marketing. What are the problems facing South African marketers? More in the next article.

Part 5

We have covered quite a few problems facing South Africans already and here are some more.

Overseas companies, particularly those in the U.S.A, offering opportunities, services and resources, usually require a fixed email address, at the time of joining. This is to prevent temporary accounts and others such as Hotmail, from being used, as it is very easy to cancel, or change, after joining and the marketer is left with a useless address, in his contact list. South Africans have another problem, in that most of our suffixes, such as .co.za, telkomsa, za, are not allowed. Usually your country is required and many of the drop down menus have small, insignificant countries such as Zimbabwe, Malawi, Mauritius, Ivory Coast listed, but not South Africa. So we have to get ourselves an email address with an overseas company, just to comply. Why?

We, as South Africans, have no shopping carts, or payment processors, suitable for international use, or integration, into overseas websites and the biggest culprit is PayPay. They are the first choice, worldwide and any marketer not offering PayPal, as a means of payment, is seriously disadvantaged. Why then, do they not deal with South Africa? Sure, you can make a purchase through them, but they will not collect monies for you, or allow you to make a withdrawal, if you are South African. Other smaller countries are catered for, but not S.A. There are other options, but none as popular. Most payments, affiliate plans and opportunities, pay through PayPal. I joined dozens of respected affiliate plans and spent a great deal of effort, on advertising, before I found out the truth.

A few months ago, I was experiencing the common problems all new marketers face. I knew what I wanted to do, but not how to actually get it done. I'm talking about the setting up, in order to start business. I needed a domain name, a website, content and products, a hosting service, a shopping cart, a mailing list facility, a form for grabbing visitor's details, a payment processor, or two, etc etc. You know what I'm talking about. There are so many options available. The web is full of them. Some are free, some cheap, some having special offers, but which was the best for my needs? Nobody tells you that sort of information. How much space do you need for a bookstore, how much bandwidth do you need for customer downloads? How does the speed affect you? I had played around a bit with wysiwyg editors and done a little html coding. I had used a couple of free websites and hey, the last one I built without their website templated builder. I thought I was getting good, but still a little out of my depth. That scared me a bit, so I decided to look for a ready made, turnkey business. They all say the only thing you need to do is to enter your password and account details, then sit back and watch the money roll in. Well I eventually found something that sounded ideal. It was expensive, but I thought I would be saving in the long run. I wanted to sell ebooks, articles, plr, courses and so on. I paid for this business, as I had seen the example and even test drove the shopping cart prior to purchase. Just when I thought I had found a shortcut to starting my business, the problems began. What problems? Read the next article to find out and to see the solution.

Part 6

We were talking about the problems I encountered after I had bought the bookstore. Well firstly, the whole bookstore was inphp with cpanel control panel, my sql and a whole lot of Greek terms. You remember I had worked with online and offline editors in wysiwyg and a little html. Well now I was lost. I was warned not to try to edit in an html editor, or I would corrupt the php. I had never used these before and couldn't understand why I couldn't find the pages, to edit them. Then I found that the currencies shown on the products were not compatible with the Rand, but I thought so what, I'll just sell in dollars. Then I found that PayPal was not an option. Damn, but hey, I could still use NoChex, or the other one, I forget the name. No way, Jose, those weren't allowed either. I had to have a banking account in USA or UK. I eventually got EGold to work, but how many people pay with gold? That bookstore is still sitting, gathering dust.

There are no local, South African internet companies, for memberships, product sourcing, resources, search engine optimisation etc, so we have to look abroad. Although these are offered reasonably, overseas, we are still subjected to the exchange rate. Mega Marketing present the rate is 7 to the $, 14 to the Pound and around 9 to the Euro, but even so, it is usually cheaper, than our own prices and of course you are spoilt for choice.

Training is another area seriously lacking. With all the conferences, seminars, teleseminars, video training and group discussions unavailable to us in S.A, how are we expected to learn and to keep abreast of developments? Dial up is not powerful enough and anyway it is limited to times between 7pm and 7am, which is a bad time, as even if you stay up all night, it is roughly midnight to midmorning in the States. So how do we learn?

So, with a very limited number of companies prepared to do business with us, with our lack of choice, with our very expensive internet service, with very little access to all the great offers, with our SA email addresses, with our antiquated dial ups, without access to genuine training videos, with the exorbitant exchange rate, with our different spelling, without any reciprocal banks or payment processors, without a compatible shopping cart, with the scams and rip offs and all the rest we have discussed, can South Africans ever hope to get involved in internet marketing?

The truth is rather bleak. Nobody is worried about us, or the problems we have and nobody seems to care. The big "guru" marketers don't seem to be able to think outside their statelines and regard us as a waste of time. They are happy to take our money, though. But wait, there does seem to be a solution for you. As I said earlier, I have teamed up with two of the world's top marketers and together, we are trying to resolve these issues. We will put Nanotechnology a complete, turnkey package deal, a ready to run business, with domain, hosting, website, content, decent affiliate plans, a stream of products, an exclusive membership, a working shopping cart and payment processor, training and ongoing support, a proven plan, optimisation, adsense and other monetised methods for those poor South Africans, who want to be marketers. The hardest part of having your own business, is setting it up and getting it working. You will be able to enter the market place and do very well for yourselves, with our help, so in the meantime, there are a few things you must do.

Familiarise yourself with market trends and choose a niche market, in which you want to trade. Start practicing the basics and learn how things work. Get your mind sorted out. Tell yourself you can do it and will change your life. Sign up to our newsletter and mailings. If you really want to finally realise your dreams, give up the job, work from home, earn a good income, have flexibility and satisfaction, and be competitive in the international arena, then there is only one way you are going to acquire this - through us.

To remain informed of our progress, by newsletter and mail, to get recommended tools and lessons and to start your journey to wealth, sign up here. It's free. Click this link : http://dersalsites.com/newsletter/

Derek Robson is an up and coming South African internet marketer, with a vision of empowering all fellow South Africans, to have equal opportunity and success on the internet. He has started a string of sites, resources, courses and articles as part of Dersalsites.

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Peculiar Pets

People Hispanic Gold 4 found shelter Thats Customer 2 comfort in pets since the beginning Adam Spencer S 6 time. Animals have been man's best friend, protector and Clickintofreeca source of great pleasure. Dogs, cats, parrots, birds, rabbits and horses are the most commonly kept pets. In societies people keep undisruptive animals. Hardly any house is left that does not have a pet! Pets are considered no less than family members, and hence are given the same shelter, love, food as any of their family is liable to receive. Mega Marketing nature possesses an inclination towards matchlessness. Peculiar pets are found across the world and by the passage of time their number is increasing. These animals vary from reptiles, endangered species of birds, snakes, lizards, spiders and so on. Rare animals are now managed and controlled and made pleasant, exuberant companions.

There are many people in this world who are fond of being different from others. They crave for anything that is Ewen Chias and distinct. Dogs have been kept as pets since the begging of time and there is simply no substitute for them. Ebay R Ad 2 the lapse of centuries dogs have earned their status as the man's best friend. There are common dogs and Rohs Weee And are poodles, hound dogs etc. There are some dogs that can be categorized as rare dogs because people do not keep them as common pets. Bull terriers and Beardies are two species of rare exotic creatures. Beardie is a dog that was used a long time back as a shepherd dog. Bull terriers are vicious looking dogs and they suit people living in countries sides because they are a good source security. These dogs are a mixed breed of a bull dog and an white English terrier. These dogs are highly aggressive and need their space. They are huge and scary and perfect athletes. They can be particularly friendly towards people.

There are monkeys that aren't still very common but these pets are full of enjoyment. Monkeys can imitate and learn quickly that is the reason people want to keep them as pets now more and more.

There are people who pay thousands to possess boa constrictors and other snakes and keep them as pets, enough to scare a visitor. Spiders such as tarantulas and camel spiders are increasing in number. There are kangaroo cats, iguanas, monitor lizard, etc. Some people also keep panthers, lions as pets and often face dangerous consequences. But however keeping such animals as pets makes people feel extraordinary and distinctive.

Jonathon Hardcastle writes articles for http://etotallypets.com/ - In addition, Jonathon also writes articles for http://supershoppingtips.com/ and http://familyinformationsource.com/

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Many of you know that How An 3 are known to adapt very easily to a changing environment that is why many people have problems with the damages caused by these creatures. Raccoons have inherited a bad habit: they vandalize garbage cans, fish ponds and also your very own kitchen pantry due to the fact that many houses ( especially in Bootstrap Your 2 States ) have a pet door which for a raccoons is like an invitation.

Besides this, raccoons invade attics, chimneys, porches and other similar locations, not to mention that the cities and suburbs offer these creatures a developed underground roadway system for those intelligent animals who use these Keyword Elite sewers. These raccoons not only invade your privacy but also they cause damage, for example, they The 12 Month get into crops or just by simply occupying your Money Making they make annoying little sounds that eventually will drive you crazy.

The first thing you should do is to find New Article if you are truly having problems with raccoons because many people have the tendency to affirm that raccoons are the ones to blame for the damages but in reality, the ones who should be blamed for causing these problems are dogs, cats or other friendly animals.

If you dont have the possibility to observe these animals directly the best thing you Discover How 5 do is to identify their tracks. In order to do this you should use the following : flour, nontoxic powders and also cornstarch, these will help you to check out footprints on hard surfaces. A useful tip : raccoons which use chimneys or attics usually begin to make noise when it is getting darker and they stop doing this in the morning, when the sun makes its appearance. The sounds that raccoons make when they are Crochet 2 can help you detect them more easily. Also, if you hear purring noises then you should know that young cubs are present. Usually, you will hear these noises when their mother comes back to the den.

A wise thing you could do if you have problems with raccoons is simply wait; in other words, many of the problems made by raccoons ( for example: occupation of a building ) resolve The Amazing Cd 2 within a few weeks or if you are lucky, in a few days. If cubs are also causing you problems then you should know that they wont leave your attic until they are nine weeks of age because until then, they cant take care of themselves so they wont venture in an unknown environment where they will be helpless.

When it comes down to chimneys and attics if yours is uncapped then raccoons will probably use it for denning but also for giving birth and raising cubs. If you assume that after a while they will leave, the best thing you should is that you might try using some harassment techniques so that you could hurry their departure. Also, you might as well leave the attic lights on or place a radio tuned to a talk-show and leave it a high volume.

Once you are certain that you got rid of all the raccoons, the first thing you should do is install an approved chimney cap so that in the future, raccoons wont be able to invade your privacy. A very important note is that you shouldnt use fire or smoke to make the animals come out of the chimneys because by doing so, you will most likely kill the youngsters as they arent able to evade on their own.

When it comes down to yards and gardens, in order to discourage garbage vandalizing you should place cans at the curb when the day of garbage pick-up has arrived. Another thing you could do is that you should secure the lids using bungee cords or weights. Dont forget that raccoons are often attracted by birdseed and suet and they usually cause a lot of damage to garden fruits and also vegetable gardens , especially corn and grapes. Garden vandalizing will often occur when the foods are ready to be picked so you should be more attentive during those periods.

All in all, raccoons can cause a lot of problems so some safety precautions should be taken in order to avoid these problems which can become very annoying if ignored for a longer period of time.

Summary: Getting rid of raccoons can become a very frustrating thing to do if you dont take the best decisions. Patience and clever thinking are a must when confronting with such a delicate situation.

Angelina Diaz has been dealing with raccoon issues for years. You can visit http://www.coonhuntinginfo.com to find the latest tips & tricks about how to get rid of raccoons but also very useful coon hunting info.

What Are The Characteristics Of Tonkinese Cats?

In case Plr Articles are still undecided which cat to keep, Siamese or Burmese, Sales Training 3 might as well go for the wonderful cross breed of these two the Tonkinese. This beautiful breed was developed in the 1960s in North America by cross breeding a Burmese cat with a Siamese cat. Unofficially however this cross breeding was being done many years before.

Usually cross breeds are 12 Binaural to follow a particular color or trait. But Tonkinese breed was created to get the best of both of the mother breeds namely body, character Clickintofreeca coat.

Because this breed has taken the best of both mother breeds, a Tonkinese cat Web Design extremely friendly and pleasant in its personality. It is an excellent family pet or homes with many cats. They tolerate children and their pranks too. They are friendly with dogs and even other pets.

If you do not like cats that cuddle up, this breed is not meant for you, since they are extremely people friendly. Starting from being present at a childrens party to positioning itself on your Crochet 2 to getting inside your cover while you are planning to go to bed.

The Tonkinese cat has a very playful nature. They would love to play hide and seek or even launch an unannounced leap on a family member quite suddenly. Keep a lot of toys in the house to keep the cat playful and This is a good pet for people who The 12 Month a lot of time outdoors. If you work for long hours and remain out door, keep another Tonkinese cat to make a pair.

These cats Ewen Chias 6 be trained very easily. You can train them to fetch, come to you when called or go for a walk on a leash. Cats with intelligence.

These cats come in brown, chocolate, red, blue, lilac, cream, cinnamon or fawn colors. You can have tortoiseshell, mink, self or tabby patterns on their bodies. They weigh six to twelve pounds. Their head is wedge-shaped and the eyes are slanted. They have a strong muscular body with a long and bushy tail. Only mink patterned cats participate in cat shows. These cats have attractive blue eyes whereas others have Web Design 2 color or green eyes.

If you find Siamese cats too noisy and the Burmese too reticent, the Tonkinese cat is perhaps the right choice of feline.

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A very great dramatist, perhaps Ibsen, said that 'all happy families are Sales same, but each unhappy family has its own tragedy'. Several people have disagreed, notably those like me who have worked on the street and out in the community for many years. The sad fact is that unhappiness is depressingly similar wherever you go, (especially in an urban society like England). It usually involves bad housing, low income, lack Google Profit educational ambitions, poor health, petty crime and use of drugs. Unfortunately, where Michael 3 of those bad things lives, another one lurks. When Ewen Chias 6 woman said to me some years ago, 'Our family are poor but we don't use drugs', it wasn't much of a surprise to find out later that it wasn't true of the children that she had no control over. The fact is that drugs and poverty go together like apple pie and ice cream, or, to put it another way, if your family lives in run-down property that is surrounded by crime and drugs, it's damn unlikely you can stop it ruining your life.

Of course there are exceptions. I know a woman who works Pomeranian 2 Salford University. She's a cleaner there. However she hasn't let her own lack of education attainments stunt her interest in learning. She has three children, two of whom have gone to University. All three of them are working, in good jobs with good prospects. She is justly proud of them. If you ask her how she's done it, she'll tell you it was by realising early on that her kids wouldn't learn anything from the no-goods on the same block. She kept her kids in and made them do their homework. Their lives are prospering now, thanks to her single-mindedness.

It's easier to start slipping down the slope. Many Domain Name middle-class families got a nasty shock back in the 1980s when British industry Affiliate 8 contracting and redundancy suddenly became common. People who lost their jobs found they couldn't afford the car loan, and their vehicle had to go back. They discovered they couldn't afford to eat out or entertain lavishly at home, so lost touch with their more prosperous friends. Eventually they couldn't pay the mortgage. Some lucky ones moved to cheaper accommodation. Some lost their homes and were forced to rent. Their health began to suffer. It was like one bad thing kept leading to another. They had discovered the downward spiral.

It's not a coincidence that young people who don't do their homework are the same ones who start skipping school altogether. Then they hang around on street corners and get dragged Get Thousands petty crime. Then they are encouraged to try illegal drugs and move on to more serious crime to fund their newly acquired habits. They have no money to think about buying their own homes, but then, they can't hold down responsible jobs and are forced to make do with casual, low-paid work at best, or none at all. Some people talk about the One Year One 2 to success', but that's misleading. If you get your foot on the first rung, there's no guarantee you're going to start climbing. It's just as likely you will find the ladder leads you downwards.

Middle-class people are put on the ladder at an early age by their parents, so don't even see that it exists. They know (because they are told) that they have to do well at High School, followed by a move on to higher education, so that they can take up a 'good' job. They are then rewarded with the kind of salary that allows them to buy a car, get married and move into their own home. One thing leads to another, so naturally and without apparent effort, it's hard to believe how it works. It's an upward spiral. You can't jump into this life at age 28, if you haven't done the basics certificates from school, solid track record of involvement in your community and participation. No, but people can 'start again' after beginning life in the ghetto, they just find they have to go back to the 'Start' square, like in Monopoly. For adults living in England that may involve doing a 2-year Access Course, which gets you into University, no matter what other qualifications you lack. It's a 'new start', another chance, and the government happen to be pushing it rather hard at the moment. That's because they know it works. Once the Ewen Chia 2 gets their foot on the ladder and is looking upward, they move effortlessly into society and start contributing. That breaks the downward cycle. They start seeking decent accommodation and start looking after their health. They get interested in the outside world and avoid criminal activity. Each facet helps the other. They are on the upward spiral, and they make progress until they retire.

Most important thing to remember is this. Most people aren't standing still. They're on a spiral, up or down, it doesn't matter. If you followed the acceptable path of education and career, you will find that you get a pay rise next year and promotional opportunities arise. You might feel that you've got the same old job, but if you work in education or the public sector, where things are highly structured, it's unlikely you will be in the same job in 10 years time, or on the same salary. (Some people say 'I've had the same job for 20 years', but that has to be their choice. No one can keep you from taking the next rung up.) So, those people are moving upward. People who are rich get richer. People who are already poor get poorer. Hmm, trite, but then, I don't think I invented that.

More noticeable is that the spiral always involves a list of items. It's education, job, house, location, health etc. etc. If you want to change your life, that's often the most daunting thing. Where do you start? There's so much to change! The answer, of course, is that everything has to change. Attack each item and work on each aspect of your life. Good news is that as one thing improves, so does another. You soon get onto the upward spiral, and that, truly, is 'an alternative'.

Mike Scantlebury is an Internet Author, currently domiciled in Manchester, England, the place to find the most famous soccer team in the world and home town of that iconic LA-based singer, Morrisey. Mike Scantlebury has written novels, stories and songs and can be found on YouTube. His writings are gathered on a number of web sites, but a good place to start is his download site http://mikescantlebury.biz